In Lyft's new ad campaign, evil corporate men from Ride Corp are trying to slow down the diverse, fun ride-sharing startup.

Nope, definitely not Uber at all.

The underdog ride-sharing company is launching a nationwide ad campaign on Tuesday featuring three executives in a conference room trying to thwart Lyft. The company declined to comment on the size of the ad buy.

The ad campaign coincides with the launch of Lyft's amp, a hardware tool to help connect drivers with their passengers.

Watch the corporate overlords (including one Stranger Things actor) try to destroy Lyft here: