Cambridge Dictionary's word of the year is 'manifest'

Cambridge Dictionary has chosen its word the year, and it's manifest. It beat out brat (inspired by Charli XCX's album of the same name), ecotarian, and resilience.

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According to the dictionary, the verb means "to use methods such as visualization and affirmation to help you imagine achieving something you want, in the belief that doing so will make it more likely to happen." The dictionary chose the word because users searched for it over 130,000 times.

It claims that in 2024, manifest "jumped from being mainly used in the self-help community and on social media to being mentioned widely across mainstream media." It attributes its popularity to celebrity culture and athletes claiming manifestation as a strategy at the 2024 Paris Olympics. But the word has been in the public consciousness for several years.

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The graph in Cambridge Dictionary's announcement shows the word's growth over the past five years, which is on par with its popularity on social media. It doesn't show any significant spikes this year compared to previous years, making it an odd choice.

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"When we choose a Cambridge Dictionary Word of the Year, we have three considerations: user data, zeitgeist, and language. What word was looked up the most or spiked? Which one captures what was happening in that year? And what is interesting about this word from a language point of view?" said Wendalyn Nichols, the publishing manager at Cambridge Dictionary, in the announcement. "Manifest won this year because it increased notably in lookups, its use widened greatly across all types of media, and it shows how the meanings of a word can change over time.”

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Since the pandemic, there have been pockets of TikTok devoted to manifestation, and in early 2023, "Lucky Girl Syndrome" took over FYPs. The platform encouraged women to manifest by repeating the phrase, "I am so lucky; everything works out for me." Twenty-seven thousand posts have been tagged "Lucky Girl Syndrome" on the platform.

Here's to hoping!