While shoppers tussle over cheap TVs on Black Friday, the good people of Cards Against Humanity are doing something (arguably) much more constructive.
For no real reason, they are digging a big old "Holiday Hole" in a patch of dirt somewhere and asking people to donate money if they want the hole to get bigger. That's it.
SEE ALSO: How to get high with your family this ThanksgivingYou can check out the hole being dug live on YouTube, as a ticker shows how much people are donating in real-time. Isn't technology great?
For those wondering if the hole has some deep and meaningful purpose, the Holiday Hole FAQ covers it pretty well: "No."
It also quashes hope the money donated will go to charity, which at the time of this article totalled $63,422 with 35 hours of digging to go.
"Why aren't YOU giving all this money to charity? It's your money," the FAQ reads.
Last year, Cards Against Humanity raised $71,145 by selling absolutely nothing for $5 each in an anti-sale, then documented what its employees bought with the money. Items include a divorce attorney, a vibrator and lots of whiskey. How fitting.
Despite the apparent waste, the company has a history of charitable giving to places like the Sunlight foundation, which advocates for open government, as well as starting a full scholarship for women seeking to study science, engineering or math.
Guess Cards Against Humanity do kinda care, after all.